Most small businesses lose money on ads. Usually because no one's watching closely enough.
Running ads well is relentless, data-heavy work: writing variations, testing what lands, watching what converts, cutting what doesn't, moving budget to what's working — every day. It's exactly the kind of work a busy owner can't keep up with by hand, and exactly the kind of work AI is built for. We give you an AI employee who runs your ads the way a great media buyer would, and shows you every dollar.
Built by a 20-year operator who ran profitable ads before most businesses knew the platforms existed. You set the ceilings. You approve the spend — always.
You already suspect your ad money isn't working as hard as it should.
Maybe you've boosted a few Facebook posts and watched the money disappear with nothing to show. Maybe you've avoided ads entirely because it felt like lighting cash on fire. Maybe you're running ads now but honestly couldn't tell me which ones are actually bringing in customers.
You're not wrong to be wary. Most small-business ad spend is wasted — not because ads don't work, but because doing them well takes constant attention nobody has. The copy needs testing. The audiences need tuning. The winners need more budget and the losers need killing, fast. Do that every day and ads are one of the best investments a business can make. Do it once and walk away, and it's a slow leak.
The work isn't the mystery. The keeping up with it is the problem. That's the part we hand to a tireless employee.
A media buyer who never stops testing and never stops measuring.
Writes the ads — in your voice, in dozens of variations.
Good ads come from testing many versions, not guessing at one. Your AI employee drafts variations of headlines, copy, and offers — all in your voice — for you to approve. You're never stuck staring at a blank ad builder.
Runs the A/B tests automatically.
It puts variations head-to-head, watches which ones actually get clicks and customers, and learns. The testing that a pro media buyer does — and a busy owner never gets to — happens continuously.
Moves your budget to what's working.
When one ad is winning and another is wasting money, your AI employee notices and proposes shifting the budget. You approve the shift; the money follows the results. No more spend sitting on losers because nobody checked.
Measures every dollar — and shows you plainly.
Not vanity metrics. What you spent, what came back, which ads brought real customers. The same measure-everything discipline I used to run our own ads profitably — made simple enough to glance at.
Works across Google, Facebook, and more.
The places your customers actually are. One AI employee, watching all of it, with your approval on the spend.
Always. With ads, that isn't a nicety — it's the whole point.
Ads mean money going out the door, so this is gated tightly. Your AI employee proposes — new ad copy, a budget shift, a new test — and you approve before anything spends. You get a media buyer's tireless attention without ever handing over the checkbook.
Every move comes to you first.
New copy, a budget shift, a fresh test — your AI employee proposes it; you read it, adjust if you want, and approve. Only then does a dollar move. You set the budget ceilings, and it never exceeds them.
Every dollar and every change is logged.
What you spent, where it went, which change you approved and when. You stay in full control of the money going out under your name — exactly how it has to be when it's your budget on the line.
I ran profitable ads before most businesses knew the platforms existed.
I'm Alex Everitt. We were first in line on Google Ads and first in line on Facebook ads — driving real revenue for our business and measuring every dollar in and out — back when most local businesses had no idea what those were. Later I ran Amazon ads too. I've written the copy, run the tests, killed the losers, and scaled the winners, with my own money on the line.
I know exactly how much waste sits in an unwatched ad account, and exactly how good ads get when someone actually tends them every day. That's what this gives you — tended every day, approved by you.
Start small, prove it, scale it.
See an AI ad employee at work.
We'll show you the drafting of variations, the test results coming in, and the approval flow — how every change reaches you before it spends. No money changes hands.
Prove it on a small, capped budget.
Run it on a small, capped budget so you see real numbers — real spend, real customers, real measurement — before scaling. You stay inside the ceiling you set.
It runs continuously, with you.
Once it's proven for your business, it runs continuously. You approve the moves, and the budget follows what works — every dollar watched, every change logged.
Your ads need somewhere of your own to send people — your Homesite, not a rented profile. See the Homesite →
Tell us about your business.
Thirty minutes. Tell us about your business and what you're spending on ads now, and we'll show you what an AI employee tending them every day — with your approval on every dollar — would look like. No money changes hands at this stage. You own your data, always.